Sampling is a process used in statistical analysis in which a predetermined number of observations are taken from a larger population. The methodology used to sample from a larger population depends on the type of analysis being performed, but it may include simple random sampling or systematic sampling.

KEY TAKEAWAYS

  • Certified Public Accountants use sampling during audits to determine the accuracy and completeness of account balances.1
  • Types of sampling include random sampling, block sampling, judgement sampling, and systematic sampling.
  • Companies use sampling as a marketing tool to identify the needs and wants of their target market.










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